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Choke

Choke
What the Secrets of the Brain Reveal About Getting It Right When You Have To  
This edition: eBook, 304 pages
Availability: Available for immediate download
List Price: $9.99
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Description

Why do the smartest students often do poorly on standardized tests?

Why did you tank that interview or miss that golf swing when you should have had it in the bag?

Why do you mess up when it matters the most—and how can you perform your best instead?

It happens to all of us. You’ve prepared for days, weeks, even years for the big day when you will finally show your stuff—in academics, in your career, in sports—but when the big moment arrives, nothing seems to work. You hit the wrong note, drop the ball, get stumped by a simple question. In other words, you choke. It’s not fun to think about, but now there’s good news: This doesn’t have to happen.

Dr. Sian Beilock, an expert on performance and brain science, reveals in Choke the astonishing new science of why we all too often blunder when the stakes are high. What happens in our brain and body when we experience the dreaded performance anxiety? And what are we doing differently when everything magically "clicks" into place and the perfect golf swing, tricky test problem, or high-pressure business pitch becomes easy? In an energetic tour of the latest brain science, with surprising insights on every page, Beilock explains the inescapable links between body and mind; reveals the surprising similarities among the ways performers, students, athletes, and business people choke; and shows how to succeed brilliantly when it matters most.

In lively prose and accessibly rendered science, Beilock examines how attention and working memory guide human performance, how experience and practice and brain development interact to create our abilities, and how stress affects all these factors. She sheds new light on counter-intuitive realities, like why the highest performing people are most susceptible to choking under pressure, why we may learn foreign languages best when we’re not paying attention, why early childhood athletic training can backfire, and how our emotions can make us both smarter and dumber. All these fascinating findings about academic, athletic, and creative intelligence come together in Beilock’s new ideas about performance under pressure—and her secrets to never choking again. Whether you’re at the Olympics, in the boardroom, or taking the SAT, Beilock’s clear, prescriptive guidance shows how to remain cool under pressure—the key to performing well when everything’s on the line.

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“Alluring and daunting”
-- Wired.com
“Readable explanations for why we choke and valuable suggestions for what we can do to get through a make-or-break moment with a better chance of success.”
-- Wall Street Journal
"If you aspire to be cool under maximum pressure (and who doesn't?), Beilock offers smart tips such as practicing under pressure and 'pausing the choke' by walking away from the problem for a few minutes in order to think clearly."
-- Time Magazine
“. . . a must read for golfers.”
-- WorldGolf
“Choke is an important, fascinating book. Everyone who is looking for optimal performance would benefit from reading it and implementing its principles.”

-- Daniel G. Amen, MD, Author of Change Your Brain, Change Your Body
“Do you want to hit better shots on the golf course? Score higher on the SAT? Get less nervous before speaking in public? In this marvelous book, Sian Beilock will tell you how, as she reveals the mental secrets to performing under pressure.”
-- Jonah Lehrer, author of How We Decide and Proust Was a Neuroscientist
“Do you want to hit better shots on the golf course? Score higher on the SAT? Get less nervous before speaking in public? In this marvelous book, Sian Beilock will tell you how, as she reveals the mental secrets to performing under pressure.”
-- Jonah Lehrer, author of How We Decide and Proust Was a Neuroscientist
“A wonderful exploration of what happens inside when you choke on the outside. Essential for anyone who has, or plans, to compete, and especially for those who have choked.”
-- Andrew Newberg, M.D., co-author of How God Changes Your Brain and Born to Believe
"Choke is required reading for anyone who has to perform under pressure. Beilock takes you on a riveting tour of the science of success, with an insider's insights into what it means for the real-world challenges of business, sports, and education. Beilock gives you the tools to make your brain choke-proof and rise to any challenge."

-- Kelly McGonigal, PhD, author of Yoga for Pain Relief  and the forthcoming The Science of WIllpower
BNet, September 27, 2010
...of a room full of people who can make or break your career, and you’re about to choke. For most people this sounds like the set-up for a terrible anxiety dream, but for University of Chicago psychology professor Sian Beilock, high-pressure ...
DNA India, September 22, 2010
...the moment when a footballer misses a critical penalty or a top student flunks a vital exam. Dr Sian Beilock of the University of Chicago argues far from being down to 'just nerves', choking occurs when the brain finds itself with too many ...
Bombay News.Net, September 22, 2010
...the brain finds itself with too many pieces of information to process, resulting in 'paralysis by analysis', argues Sian Beilock of the University of Chicago. The same holds true when presenting a vital sales pitch, making an important putt ...
EurekAlert!, September 21, 2010
...IMAGE:Using brain scans and other research, University of Chicago psychologist Sian Beilock studies reasons why especially talented people fail at critical moments, or "choke. " A star golfer misses a critical putt; a brilliant student fails ...
University of Chicago, September 21, 2010
...under pressure. It’s tempting to dismiss such failures as “just nerves.” But to University of Chicago psychologist Sian Beilock, they are preventable results of information logjams in the brain. By studying how the brain works when we ...
Newswise, September 21, 2010
...under pressure. It’s tempting to dismiss such failures as “just nerves.” But to University of Chicago psychologist Sian Beilock, they are preventable results of information logjams in the brain. By studying how the brain works when we ...
Genetic Engineering News, September 21, 2010
...IMAGE: Using brain scans and other research, University of Chicago psychologist Sian Beilock studies reasons why especially talented people fail at critical moments, or "choke. " A star golfer misses a critical putt; a brilliant student ...
Chicago Reader, September 17, 2010
...signs his latest cookbook, Simply Ming: One-Pot Asian Meals. 12:30 PM, Borders, 150 N. State, 312-606-0750. thursday4 Sian Beilock presents Choke: What the Secrets of the Brain Reveal About Getting It Right When You Have To. 6 PM, 57th ...