Why Smart People Make Big Money Mistakes And How to Correct Them
Lessons from the New Science of Behavioral Economics
• New information for a new economic climate: Belsky and Gilovich offer sound theory and sensible advice that accounts for new economic realities and helps people make good decisions in these difficult times. .
• Increasing prominence of the field: Interest in behavioral economics has increased dramatically since the first edition was released. This updated volume will offer the latest research to readers eager to learn about its practical applications..
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Book details:
- Simon & Schuster |
- 288 pages |
- ISBN 9781439163368 |
- January 2010
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Trade Paperback 9781439163368(1.3 MB)
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CHAPTER ONE: NOT ALL DOLLARS ARE CREATED EQUAL
By the third day of their honeymoon in Las Vegas, the newlyweds had lost their $1,000 gambling allowance. That night in bed, the groom noticed a glowing object on the dresser. Upon closer inspection, he realized it was a $5 chip they had saved as a souvenir. Strangely, the number 17 was flashing on the chip's face. Taking this as an omen, he donned his green bathrobe and rushed down to the roulette tables, where he placed the $5 chip on the square marked 17. Sure enough, the ball hit 17 and the 35-1 bet paid $175. He let his winnings ride, and once again the little ball landed on 17, paying...
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